DON JULIO X WILLY CHAVARRIA NYFW 2025

Plural supported Don Julio’s NYFW partnership with designer Willy Chavarria by providing creative strategy, production support, creative direction, live event coverage, and video editing. In addition to crafting shot lists for all scoped assets, I served as a production coordinator, ensuring all key moments were captured. I directed photographers to align with our shot list, coordinated with stakeholders and partnering agencies, and worked closely with celebrity talent to deliver high-quality content that met brand objectives and elevated campagin reach during this high-profile activation.

Services: Creative Strategy | Production Coordination | Content Capture | Live Event Coverage | Moodboarding | Video Editing | Talent Coordination | Stakeholder Management