WONDERBLOOM BY VINCE CAMUTO x AVA PHILLIPPE

Plural partnered with Vince Camuto to support with creative direction + production for an omnichannel campaign launching their new fragrance with Ava Phillippe. The activation spanned social media, billboards, and bus stops across New York City, creating a cohesive brand presence both virtually and in-person. Our team developed moodboards and shot lists ahead of the campaign shoot, working closely with brand stakeholders to refine the visual approach. I contributed to campaign creative strategy by assisting with the moodboarding process and curating shot lists that helped shape the final rollout.

Services: Creative Strategy | Moodboarding | Shot List Development | Campaign Planning | Visual Direction Support | Production